Full Scale Management



Sales and

Exhibit Sales



In return for the following services, Potomac Media receives a commission on all net sales (after discounts). Potomac Media, not the client, meets all office expenses in the sales process allowing the client a cost-effective way to gain and increase sales revenue without the burden of overhead cost, employee salaries and benefits. Our services include the following:

  • Advertising and Exhibit Sales Management

  • Advertising and Exhibit Sales Revenue Projections

  • Advertising and Exhibit Sales Lead Sources and Prospects

  • Advertisers and Exhibitors Sales Database Management

  • Market Analysis and Research

  • Reader Surveys

  • Telemarketing Calls

  • In-person Meetings with Advertisers

  • Trade Show Attendance and Meeting with Prospects

  • Media Kit Content, Layout and Production

  • Exhibitor Prospectus Content, Layout and Production

  • Ongoing Marketing, i.e., Issue Alerts via Email, Direct Mail, Broadcast Fax

  • Coordination and Collection of Advertising Material and Artwork

  • Sales Negotiations and Finalization

  • Advertiser and Exhibitor Agreements

  • Quarterly Call Reports

  • Issue-to-Issue Advertising Sales Logs

  • Issue-to-Issue Accounting Logs

  • Conference Sales Logs

  • Booth Assignments

  • Annual Sales and Revenue Reports

  • Invoicing and Collections

  • Aging and Accounting Reports

  • Advice and Consultation

  • On-site Conference Assistance

Potomac Media employs salespeople well-versed in all aspects of print, web site and electronic publications, conferences and trade shows. We know well the latest graphic design and desktop publishing software, various printing methods, circulation management and activities, editorial ethics and standards. We know what it takes to organize a conference or trade show. We communicate effectively with all department managers of your publication or conference. We answer any question a prospective advertiser or exhibitor may have about your publication or conference. We troubleshoot, solve and avoid problems before they happen.



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Questions? Email: truby@potomacmediallc.com Phone: 202.363.3741 E-Fax: 888.325.9943

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